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The Sneaker Boom

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Play S1 E1

✓Streaming on Crave

Explores how young NBA stars and marketing execs drove an explosion in global popularity in sneakers in the 1990s.

Documentary20251 season
UHDHDCC
EpisodesDetails

Season 1

5 episodes

  1. 1. Episode 1As Reebok hunts for a breakout star to compete with Nike, a stunt at the 1991 NBA Slam Dunk Contest sends shockwaves through the industry.CC32minNov 21, 2025
  2. 2. Episode 2As Converse fights to stay relevant in the shifting sneaker landscape, a charismatic rookie inspires a bold reinvention.CC30minNov 21, 2025
  3. 3. Episode 3After the retirement of "His Airness" creates a rare opening in the sneaker market, Italian brand Fila makes a U.S. push.CC29minNov 21, 2025
  4. 4. Episode 4In search of its next superstar, Nike finds a dazzling talent in Orlando ready for the spotlight.CC30minNov 21, 2025
  5. 5. Episode 5Two young marketers at Reebok bet their careers on a breakout talent and change the culture forever.CC27minNov 21, 2025

The Sneaker Boom

Documentary
20251 season5 episodesReturning Series

Explores how young NBA stars and marketing execs drove an explosion in global popularity in sneakers in the 1990s.

Maturity rating

Not yet rated.

Audio languages

English

Where to watch

Stream

  • Crave
  • Crave Amazon Channel

Services worldwide · data by JustWatch

Details and artwork from TMDB. Availability from JustWatch and can change without notice.